“The world is shaped by two things — stories told and the memories they leave behind.” — Vera Nazarian.
A digital transformation is underway. It can be looked at as the fourth industrial revolution. And there are four key technologies at the helm. These are artificial intelligence (AI), the blockchain, robotic process automation (RPA), Identity Resolution in Cookieless World and 5G & the internet of things (IoT).
Throughout the 20th century, the pace of innovation increased as did the use of technology in marketing: radio commercials, television commercials, and the first e-commerce transaction in 1994, when Dan Kohn a 21-year-old economics graduate — sold a CD to a friend who was 300 miles away are great examples.
It’s simple, patients are consumers too. And today, you can do everything online from shopping, getting groceries and McDonald’s delivered to your home from an app, and, now, you can see your doctor from your iPad screen. And patients expect these services to be personalized and relevant to their needs.
Customer experience and marketing teams are joining forces to create a better experience across different channels, like email, phone, website, and social media. This customer-first approach is the best way to build meaningful relationships before, during, and after each touchpoint or transaction.
The concept of the Metaverse has been dominating headlines over the last year. For many, it’s un-clear that it will be the future of the internet, where people’s digital and personal lives will fuse together. However, for marketing teams, the Metaverse represents an incredible opportunity to connect with a new audience.
