Our economy is becoming increasingly digital. As a result, the demand for programmers has increased considerably in recent years. However, there is actually a programming skills shortage. Some estimates suggest that only 0.5% of the US population knows how to code.
Gaining more insights into customer behavior is often referred to as customer 360. Think of it as getting a 360-degree view — a full view — of your customers’ motivations and behaviors concerning your brand. Your business can achieve this by compiling all the data you have about a specific customer in one place.
Today’s consumers use different devices to log in to work, access social media, browse websites, and access personal email accounts. According to Google, 90% of consumers move between devices to complete a task. How do you sort through all these touch-points to create a unified customer profile?
For starters, refinements in digital marketing technology and data science have improved the consumer experience. Greater personalization and recommendations are helping customers find the products they need. Additionally, automated customer service communication tools are improving the customer experience. Finally, tools like VR and AR could further enhance the online experience.
For starters, refinements in digital marketing technology and data science have improved the consumer experience. Greater personalization and recommendations are helping customers find the products they need. Additionally, automated customer service communication tools are improving the customer experience. Finally, tools like VR and AR could further enhance the online experience.
COVID-19 forced companies to think about digital business transformation. As a result, we’ve seen more significant technological investments that allow businesses to unlock customer experience. However, businesses are still not keeping up with the pace of digital marketing technology, and it might cost them in the long run.
